What can metaverse environments offer to physical retail stores and brands? In her latest feature in Retail TouchPoints, Environments' CEO, Erin McDannald, details the experience, brand, and profit-boosting benefits available through expansion into the metaverse.
McDannald explains:
"The metaverse creates a digital space for meaningful and inclusive interactions. From retail storefronts to schools or corporate offices, the metaverse is a powerful opportunity for extended brand experience and cohesion. Retailers can use it for additional profits and increase a brand’s reach beyond the physical retail store through mapping and sales analysis."
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