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Retail TouchPoints: How the Metaverse can Benefit Physical Retail Stores




What can metaverse environments offer to physical retail stores and brands? In her latest feature in Retail TouchPoints, Environments' CEO, Erin McDannald, details the experience, brand, and profit-boosting benefits available through expansion into the metaverse.


McDannald explains:


"The metaverse creates a digital space for meaningful and inclusive interactions. From retail storefronts to schools or corporate offices, the metaverse is a powerful opportunity for extended brand experience and cohesion. Retailers can use it for additional profits and increase a brand’s reach beyond the physical retail store through mapping and sales analysis."

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