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Retail TouchPoints: How the Metaverse can Benefit Physical Retail Stores


Phone is held up to reveal more details on the phone screen rather than what is just showcased in a storefront.


What can metaverse environments offer to physical retail stores and brands? In her latest feature in Retail TouchPoints, Environments' CEO, Erin McDannald, details the experience, brand, and profit-boosting benefits available through expansion into the metaverse.


McDannald explains:


"The metaverse creates a digital space for meaningful and inclusive interactions. From retail storefronts to schools or corporate offices, the metaverse is a powerful opportunity for extended brand experience and cohesion. Retailers can use it for additional profits and increase a brand’s reach beyond the physical retail store through mapping and sales analysis."

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